Ideal Client Validation
The Ideal Client Process
- Ideal Client Strategy
- Ideal Client Clarification
- Ideal Client Validation
- Ideal Client Implementation
What is an ideal client?
Someone who finds the perfect solution to their problems or needs in the services or products that you provide.
Ideal Client Strategy and Clarification (Steps 1 and 2)
To ensure the best possible results for the validation process, we recommend that each client has a clear ideal client strategy and has clear clarification of who their ideal client is.
We are pleased to offer an ideal client strategy and clarification service which is the prelude to this service (ideal client validation is also included as a free addition):
Please click for further information.
What is Ideal Client Validation?
The ideal client validation process is step 3 of the ideal client process, a stand alone service.
It is important to ensure and validate that your ideal client is looking for you and the solution you offer.
If not, your marketing will be that bit harder. You will be trying to convince your audience they need your services, rather than being found by a group of people who are ready to buy.
This service offers just that. Validation that your ideal client requires your product or service, that they require the solution your provide to their issue.
If they are not, it will be that bit harder for you to be found, that bit harder to be visible.
If your ideal client is actively looking for you, you will have the confidence and clarity to speak directly to them, to write marketing content that targets them.
If the research data we provide from the validation is low and the data does not recommend your ideal client focus, we make 2 recommendations of possible ideal client for your and your business.
Ideal Client Implementation
Once you have a clear concise ideal client profile with clear set criteria, you can use this data to implement a targeted marketing strategy.
Should you need further assistance with implementation, we would be happy to assist.
Our strategy session includes the following:
- You complete a form which is available on the download on purchase so we can gather details about you and your ideal client before our validation process
- Once the completed form is received, we will complete research to validate if your ideal client is looking for you and the service solution you provide.
- If the data is low and the data does not recommend this focus for your ideal client we will make 2 recommendations of possible ideal client for your and your business.
- The report will be with you within 7 days of purchase.
Ready to be found by your ideal client?
These clients were!
“Andrea has transformed not only my business website but also my understanding of my business journey. Working with Andrea program allowed me to redefine my understanding of my business and to refocus on the direction I wanted to take the business. The process also helped me to better understand my ideal customer and how to write for them. Within the first few days of the new website being launched, we saw a huge increase in the number of calls and emails coming from our website. This has continued to rise since then so now the website is a key channel for new inbound leads. Andrea really takes the time to help her clients understand the reasoning behind her processes which has enabled me to better maintain the success of the website ongoing through our social media content and blog writing for the website. I would highly recommend every business owner takes out services with Andrea. It will transform your business and your relationship with your business.”
Sue Coleman, Bright Star Lettings
“I had a vague idea who my target audience were but I had no idea how to attract them or what specific programme I could offer them – my clients all came from recommendations. Andrea helped me identify my ICA in more detail and why I think they needed my support as well as looking at the biggest issue I solved for them and developing a programme specifically for them. Since completing my work with Andrea I have worked with 2 clients on launching their courses (my specific programme), have had an enquiry from a third potential client and have potential collaborations with two other companies. I have a better understanding of SEO and organic searches and my clients are now finding me through organic searches. Andrea, I cannot thank you enough.”
“I had to change my target market a couple of weeks ago due to lockdown, but I felt stuck, I did not know what direction to take. After all the time and hard work I had put in using LinkedIn to say I was feeling frustrated was an understatement. I’m so pleased that I booked a Zoom meeting with Andrea. She really helped me gain clarity on my ideal client, how to focus on their pain points so I can write compelling content, and also how to find them on Linkedin. It’s only been 2 weeks since my meeting with Andrea, and already I’m receiving connection requests from my ideal clients as well as enquiries – just in 2 weeks, amazing! If you’re serious about your business and you want to gain total clarity on your ideal client and their pain points I highly recommend you work with Andrea – it will be the best thing you ever did. She goes the extra mile and some more on top of that, and continues to provide me with ongoing help and support. Thanks again Andrea for all your help, I really appreciate it!”
“Andrea deepened my understanding of SEO and gave me the skills I need to apply it in different areas of my online presence. So much so, that SEO is on my mind with anything I write now and I can’t believe I didn’t discover just how important it is sooner! Andrea equipped me to become SEO aware in my client business mentoring and to advise my clients how to make themselves more visible too.
I really benefitted from the thorough, hands on process I had to go through. Andrea doesn’t do the work for you, she mentors and tutors you to use SEO tools and dig deep in your own business vision and become uniquely visible for your specialism. This is a programme that challenged me in all the right ways and gave me SEO confidence.
Working with Andrea is such a reassuring experience. She genuinely wants the best outcome for you and will challenge, mentor and train you in a loving, down-to-earth and professional way. I wholeheartedly recommend Andrea to anyone who is wanting to know how to practically apply SEO in their business.”
“Simply brilliant. A ton of value in one hour with Andrea. I can honestly say I learned more about SEO in that hour than ever before. Highly recommended.”
One off payment.