Andrea Rainsford The SEO Angel

The Baby Show - Clarion Events


SEO Consultancy Project

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The Baby Show

Project Overview

The project requirements for this company is an event SEO Consultant to increase tickets sales, raise brand awareness and organic search traffic to the website. Baby Show has 3 shows a year Olympia, Excel and NEC, they have also had a number of online virtual shows in 20/21 that we have been happy to assist and advise on.

SEO Angel Project Objectives

To deliver high converting organic search traffic

To increase organic search traffic ongoing for each event

To deliver actions and events from the website leading to actual ticket sales

To deliver consistent and regular organic search traffic and actions

Testimonial -

Working with Andrea from SEO Angel is an absolute pleasure and she is my first point of contact for any SEO requirements. She is professional, knowledgeable, flexible and friendly. Andrea will be my only point of contact for SEO work, which is a vital element for both sites, as competition to each show continues to grow.

Claire Smith

Marketing Manager (The Baby Show Portfolio)


Project Process

Step One - Business & Visibility Strategy Analysis


Step Two - Target Audience Analysis


Step Three - Keyword Research Analysis

Step Four - Competitor Analysis


Step Five - Technical SEO


Step Six - SEO Optimised Content

Project Process

Each step is followed and completed alongside the client, taking into account their requirements at every stage.

Project Outcomes


Increased organic search traffic year on year since 2018


34% increase in organic search traffic to an event site
even in a pandemic year 20/21

Traffic up 31K on previous period 2020-2021

Project Outcomes


Testimonial -

Andrea’s help with the SEO on the website for our show Race Retro, powered by Motor Sport (and in fact our
other two motoring show sites) has had an outstanding impact on the traffic to the site. Being a large corporate
company, and busy event organisers, our time is spread across covering many methods of marketing and
therefore we simply do not have the capacity to focus on the up-keep of our sites to make them the best that
they can be. However, we hold great trust in Andrea’s ability to regularly update and improve the SEO and have
since kept her on a retainer basis as we have seen a considerable amount of benefits to her work. With many
competing events, it’s essential that we have a prominent position in our Google listing, and Andrea has been
able to achieve this for us. We look forward to continuing our work with her in the future!

Yasamin Nikoosimaitak

Marketing (Race Retro)

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