Andrea Rainsford The SEO Angel

W H Harvey & Sons


Bespoke SEO Optimised Website


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W. Harvey & Sons

Project Overview

The project requirements for this company were a completely new website with complete brand overhaul. W Harvey & Sons are a family run shellfish merchants since 1955. They source and handpick crabmeat and shellfish in Cornwall, with Brexit looming and the wholesale business set to change they wanted to ensure consistent online sales. The contracted a new website and SEO Angel was contracted as SEO Consultant to ensure a comprehensive SEO & Visibility strategy to deliver high converting e-commerce traffic to their website to increase product sales following Brexit.

Project Objectives

Fully SEO Optimised Website


SEO built into the foundations of the website


To deliver high converting organic search traffic


To deliver actions and events from the website leading to actual e-commerce sales


To deliver consistent and regular organic search traffic and actions

Testimonial -

“Andrea’s help with the SEO on the website for our show Race Retro, powered by Motor Sport (and in fact our other two motoring show sites) has had an outstanding impact on the traffic to the site. Being a large corporate company, and busy event organisers, our time is spread across covering many methods of marketing and therefore we simply do not have the capacity to focus on the up-keep of our sites to make them the best that they can be. However, we hold great trust in Andrea’s ability to regularly update and improve the SEO and have since kept her on a retainer basis as we have seen a considerable amount of benefits to her work. With many competing events, it’s essential that we have a prominent position in our Google listing, and Andrea has been able to achieve this for us. We look forward to continuing our work with her in the future! ”

Yasamin Nikoosimaitak

Marketing (Race Retro)

Project Process

Step One - Business & Visibility Strategy Analysis


Step Two - Target Audience Analysis

Step Three - Keyword Research Analysis


Step Four - Competitor Analysis


Step Five - SEO Optimised Page Structures


Step Six - Website Design


Step Seven - Website Build & Technical SEO


Step Eight - SEO Optimised Content

Project Process

Each step is followed and completed alongside the client, taking into account their requirements at every stage.

Project Outcomes

18K of traffic in first 3 months since launch of brand new site


12K of events in total


Over half of products sold out in the first week of launch

Project Outcomes

Testimonial -

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