Increased Clients Numbers
Increased Brand Awareness
Increased Client Conversions
Increased Organic Leads
“Working with Andrea Rainsford in her Group Programme, on my business has been such a privilege! Not only am I starting to understand how to use SEO to bring growth to my business, I’ve also grown my vision in a way I hadn’t foreseen just a few weeks ago. It’s been such a privilege being on the programme. Exactly the process and learning that a needed from an inspiring and business wise lady!”
Our clients are new to their consultancy business; they may have had a successful corporate career and are now guiding business owners with the benefit of their expertise. Currently they receive the majority of their clients from recommendations and are looking for a business solution that will help them not only transform the way their ideal clients find them, but also provide consistent high converting leads.
In this programme, I will take you through seven sessions over the course of 7 weeks. After the programme has finished, you will be visible to your ideal client, to enable them to find you and engage with you.
Your current client leads are very inconsistent, and you think this is because you do not have a visible online presence
Your organic leads through your social media are also inconsistent, and you think this is because your audience struggle to find you and devour your content
The vast majority of your clients tend to get referred to you via word-of-mouth
Income varies and is inconsistent
Most importantly you want to be visible so you can reach and make a difference to more people and their businesses
Please note that if you are looking for someone to perform technical SEO on a ‘done for you’ basis, this programme is not the right one for you.
This programme coaches and teaches SEO and a visibility foundation and strategy for your business.
During this group SEO coaching programme, we work together via hourly training sessions each week which you can access & complete the tasks at your leisure.
There will be a 1 hour live Q&A session each week with all the group attendees to answer any questions you may have.
You will have access to a community group facebook where you will find accountability and support from other group attendees.
Without doubt the most important place to begin. First of all, you will learn how to look at your business in detail. This includes looking at your business plan along with your processes and strategy (but don’t worry if you don’t have a business plan of sorts; it’s not essential). We look at your main service offering and where your current leads and clients come from. We get back to basics and understand your overall business purpose, look at your decision making and how it impacts your business overall.
Next, we look at your ideal audience: who are they and why are these your ideal clients? What are their pain points? What solution do you provide to their search issue? Why would they search for the service you provide? What solution do you provide? Who will get the best possible results from working with you and why?
From the data gathered in steps 1 and 2, we then start our research. We look at how to identify and analyse your ideal audience’s search and buying behaviours. You’ll learn how they will look for you, how they search for you and how to investigate what words, terms and phrases they use. We’ll discuss the results from case studies with you, explain how to use them and of course include them in your social media and web presence.
We then go on to look at your search competition which includes who your ideal audience is finding instead of you, and who is ranking ahead of you and why. From this data, you will learn how to analyse their offerings and their content, and how to use the results of this analysis to ensure you are always one step ahead of your search competition.
After we have identified your audience, their buying behaviours and your competition has been analysed, we move onto your social media visibility. Social media platforms are search engines too, and you’re going to learn how to master them like pro. We identify which platform(s) your ideal clients are hanging out on so that we can decide where to focus your time and effort. You will learn how to analyse your current content, your engagement processes and the quality of your connections. From this data, you will learn how to improve your inbound lead generation for social media.
PS. So many people skip straight to this part without doing any of the first 5 steps – but not you!
The penultimate step is search engine visibility. You will learn how to analyse your website, and from this how to identify why traffic isn’t going there, or if it is going there but bouncing. You will discover how to analyse your page structure in terms of content and structure, plus we will go through some basic technical SEO. We will look at your web and social media strategies to ensure they are consistent and in alignment so that your overall visibility strategy is guaranteed to achieve results. To ensure complete comprehensive visibility, you may wish to redesign and restructure a new homepage design and signature service landing page based on all the information you have learnt.
Finally, the part that ensures you maintain consistent results is SEO optimised content. Your connection
plan will be bespoke to your business and will include everything we’ve gone through over the course of the 7 weeks. It will include tailored SEO content for your website and your social media platforms. Your connection plan will do what it says on the tin: connects you with your ready-to-buy audience.
“Becoming truly clear on who you want to serve, how to connect / talk with them. Andrea helps you become visible internally to yourself, as well as the marketplace.”
The right person for this offer who completes all tasks and applies the strategy to their business effectively
and consistently is highly likely to see an increase in overall visibility, including:
Website traffic increase by up to 50% in the first 2-3 months
Organic search traffic increase by 30-50% in the first 2-3 months
High converting Organic Search enquiries increase by 30-50% in the first 2 months
An increase in social media visibility, engagement within 2 months of implementation
Most clients see an increase in web traffic and organic search traffic in the first month, along with an increase in enquiries. This is dependent on a number of factors including website overall structure, regularity of content, quality of content, business type and industry.
You’ll also spend an hour maximum on your social media marketing per day, following your connection plan (which I give you during the programme).
You will spend 2-4 hours a week/fortnight writing blogs for your website, again as per your connection plan.
You will have a clear service or list of services that you offer to your clients;
You will have some quantified testimonials from past/present clients;
You will have some understanding of who your ideal audience is, although we will work on this in more detail in the programme;
You will have the ability to write your own clear, concise and effective social media and blog content. Or have someone who can.
You will be proficient at converting your ideal client when they land in your inbox, or know someone who can.
“If you think you know your customers are and how to reach them think again. Andrea doesn’t just do SEO, she looks at your whole business from who your customers are to how you create joy for yourself through your business. She teaches you how to connect with your ideal customer in a way which will transform your business and gain you the visibility you have always dreamed of.”
The cost for this programme is: £3,000
Considering you only need to convert one client on a £3K signature programme offering
to make an ROI, the value speaks for itself.
One client gained nine new service clients in the first two weeks following her completion of the programme. She regained my fee, and has gone on to triple her income.
11th April 2022
18th July 2022